So today, in case you missed it, was International Women’s Day; the one day each year designated to discussing the issues that women around the world face every day. (And before you ask, yes, there is an International Men’s Day – it’s on 19th November. It’s not our fault if you guys never do anything to celebrate it!)
Hence, as the whole purpose of today is to celebrate the role of women in our society and the crucial part they play in essentially keeping the world turning, we thought we’d do our own little blog post about the importance of women to Kidult and Co, cos it’s fair to say we’re pretty fundamental to the entire process!
Women In Business
In the UK, just under half of the workforce is female, but that unfortunately doesn’t mean that we’re anywhere near achieving equality in the workplace just yet. In fact, it’s still the case that a woman graduating today can expect to earn 20% less over the lifetime of her career than a male graduate. And that gap is even bigger – 23% – for non-graduates.
Similarly, only 26% of FTSE 100 directorships, only 9% of which are executive directorships, are held by women, with only 90 FTSE 250 companies meeting the voluntary target of more than 25% women on their executive committee. In fact there are still 12 FTSE 250 companies with all male boards. In 2017.
Moreover, on the face of it, the fact that we now have more women in employment than ever (according to the ONS, “70.0% of women aged from 16 to 64 were in work [in February 2017], higher than for a year earlier (69.1%) and the highest female employment rate since comparable records began in 1971”) might appear to be a good thing for women, however the ONS clarifies the point by adding that;
So even when it looks like we’re doing great and getting more and more women into the world of work, all we’re actually doing is making women work longer and punishing them for taking time out to raise their children. All in all, the leaves the UK woefully lagging behind other countries in terms of workplace equality, with the UK ranking 11th out of 18 European countries for gender equality in work.
Doing Something About It
Now we here at Kidult and Co know, as we’ve mentioned before, that we’re not going to change the world overnight, and that us three setting up our own little enterprise isn’t going to magically close the gender equality gap – after all, we’re only three lasses from Rossendale. But it’s a step in the right direction, and if we don’t take small steps to start us off, we’d never get anywhere.
That’s why, when the three of us first started talking about our love of clothing and our wish to start up a brand new clothing range for children, based on the values and ethics that we hold dear to our hearts, we didn’t let our gender put us off. And we’re proud to say that, so far at least, it hasn’t held us back at all.
Starting At The Beginning
If you’re not aware of how your favourite childrenswear company got started, then it all began a little over a year and a half ago, when the three of us – Melissa, Laura and Emily – sat in a coffee shop and had a conversation about starting a revolutionary childrenswear brand, which would do away with all those boring old gender stereotypes and dare to challenge to modern trend for dressing girls in pink and boys in blue.
We started off with just that simple idea, and had very little idea of how we would actually turn that into a reality. We knew what we wanted to do, and we knew how to make t-shirts, but everything else – the entire world of business – we had very little clue about. With our respective degrees though – in web & multimedia & fashion brand management – we thought we might just about have enough knowledge between us to scrape through, so off we set.
Grit And Determination
And fortunately for us, with a little bit of grit and a lot of determination – plus lots of learning and evolving along the way – we’ve actually managed to pull it off. In just 18 months, we’ve built Kidult and Co up from nothing into the burgeoning brand you see today. Thanks to our own hard work and the loyalty of our customers, who’ve kept coming back time and again to check out our latest clothing ranges, we’ve gone from strength to strength and are even now an award winning company.
What’s more, as we’ve gone on and built the business up over the last year and a half, we’ve also come into contact with some other great and hard-working business women along the way – women who have put their heart and souls into building a company based on something that they believe in strongly – and it’s been both refreshing and inspiring to see.
That’s why, this International Women’s Day, we’ll be doing just what we always do, working hard to make these three women successful in business, and helping to pave the way for those girls who come after us.
Get In Touch
If you’d like to know more about Kidult and Co or any of the things that we do, or if you’d like to find out more about how we’re working to get more women into UK business, then please do get in touch with us.