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Made in Britain

“Where do my clothes come from?”

Your kids are curious and at some point, they will want to know all about what they are wearing. You should want to know too. When choosing clothes for your kids you’ll have several things to tick off on your mental checklist. These include the right size and how comfortable and hard wearing they will be. But what about what went into their manufacture? Who made them, where and in what conditions?

There’s no better time to be thinking about ethical children’s clothing. Because, in an age of fast, convenient fashion, cheap, widely available clothing can come from sources where conditions for workers, and the environment, are not good at all. In fact, they can be lethal.

In 2013, a clothing factory in Bangladesh collapsed following a fire, killing 380 people. No one would want to be reminded of that every time their child was wearing a particular item of clothing. This is not about woolly, liberal thinking, or virtue-signalling. We should all be genuinely concerned about supply chains and where things come from. It’s only by doing this that conditions can eventually change.

At the same time, we also think boosting local production is the best thing for our own economy

Which is why we’re proud that all our clothes are made in Britain. This isn’t just us flying the flag. There are many sound motives behind why we do this, not least because you can then be sure your children will be dressed in clothes that are well-made, comfortable to wear, individual and attractive to look at. We believe in making quality clothes that are good value.

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Here are four excellent reasons why you should choose clothing made in Britain for your children.

1. Inquiring Minds

We all know that children ask very direct questions. There’s the classic “Where do babies come from?”, of course, and many others that are far ruder, usually spoken loudly, and clearly, in public. But if your child asks, “Who made my clothes?”, would you ever want to have to explain that they might have been made by other children, maybe not much older than they are, in unsafe conditions?

Of course, we’re not saying all clothing not manufactured here in the UK is somehow dodgy, but we think that you knowing our clothes are made in Britain is reassuring because we will always go for the very best materials and responsible sources.

And when you’re asked where their clothes came from, you can tell your kids they were made by three northern girls who care deeply about making them feel comfortable, happy and looking cool as cucumbers – and maybe a little bit cheeky too!

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2. Being Unique

You might think you’re saving money, and time, by buying mass-produced clothes and we understand the temptation. If you’re feeling the squeeze, and you’re busy with a million and one other things to do, why bother going to all the trouble of searching out kids’ clothes that might be a bit different?

The answer’s simple: because they’re your kids. They’re unique, so their clothes should be just right for them. This is more than the correct fit. Clothes add character and you do want your kids to look great1. They don’t want to stand out like a sore thumb, but they do want to feel special. And you want them to be comfortable, in natural fabrics which won’t irritate their young skin.

Making unique clothes requires a lot of planning and thought. When we set out on our mission to manufacture children’s clothes we wanted to do something personal and different. The best way to do this was to have complete control. So, we set out to source local suppliers and manufacturers, and hand print our own designs – also using locally produced inks, by the way.

Basically, we always know where everything comes from that goes into a Kidult and Co item of clothing.

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3. Investing in Memories

Yes, they do grow up quickly, but what your kids wear does have lasting value. Think of what they wear as capturing a series of moments, and making the most of them. You’re marking stages in their lives and you will always remember what your children were wearing when they were small. Choosing the right clothes – ours we hope – is like investing in memories.

Anyone who says clothes aren’t important we think is missing the point: clothes are an expression of ourselves, and choosing clothes on your children’s behalf should therefore be a privilege. To have that opportunity, and to be able to make such a happy statement through them is something very special. And here’s a thing, you won’t easily do this by just settling for mass-produced, store-bought clothes.

We’re offering unique designs and lovingly-made items of clothing, made by us, for your family and your happiest moments.

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4. Thinking Locally, Acting Globally

No, we’re not some coldly calculating international corporation, but we do believe that by using carefully selected suppliers and helping to boost our immediate, local economy, we can create a ripple effect. From our modest beginnings, we now stock internationally as well as selling online, but we remain focussed on our local partners and suppliers.

And our concentration on British manufacturing and the local economy is not just about us designing, making and selling our own clothing range. Whenever we can, we bring in local resources and expertise, from specialist manufacturers knitting children’s hats to the string we use to wrap our parcels for despatch and delivery1, and the carriers who deliver for us.

Using British infrastructure and resources is very close to our hearts, because it makes ethical sense and it means that we can keep giving something back to our local economy. Making it in Britain makes perfect sense to us.

With Kidult and Co’s unique range of children’s clothes, we’ve planted a seed of our own, nourished it and watched it grow, just like your kids.

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Get In Touch

If you’d like to find out more about the work Kidult and Co do, then please do get in touch with us to find out more. You can email us at hello@kidultand.co, fill out the contact form on the website, or get in touch with us via our Facebook or Twitter profiles.



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